Google Analytics

About Google Analytics

Google Analytics (part of Google Marketing Platform) is the industry-standard web and app analytics platform that provides free and premium (Analytics 360) measurement of user behavior, engagement, conversions, and cross-channel performance. It automatically collects data from websites and apps (via gtag.js, Firebase, or Measurement Protocol), offering real-time reporting, predictive insights via machine learning, audience segmentation, funnel/journey analysis, attribution modeling, and integration with Google Ads, Search Ads 360, Display & Video 360, Google Cloud, BigQuery, Salesforce, and many third-party tools. Key features include built-in automation (predictive metrics, anomaly detection), explorations (free-form, funnel, path, cohort), data import, custom definitions, tag management support, privacy-safe modeling, and enterprise-grade security/compliance (GDPR, CCPA). It helps marketers, product teams, and enterprises understand customer journeys, optimize ROI, improve experiences, and make data-driven decisions across small businesses to large organizations.

Pricing

Use Cases

• Track website & app user behavior and engagement
• Measure conversions, ecommerce revenue & ROI
• Build custom audiences & predictive segments
• Analyze cross-channel attribution & journeys
• Optimize marketing spend with predictive insights
• Export raw data to BigQuery for advanced analysis
• Improve user experience & reduce churn
• Support enterprise-scale measurement & compliance