Hotjar
Understand how users behave on your site and get their feedback
About Hotjar
Hotjar (by Contentsquare) is a powerful digital experience intelligence platform combining behavioral analytics and voice-of-customer tools. It helps teams visualize user behavior with heatmaps (click, scroll, move), watch session replays to see exactly what users see and do, identify drop-offs with funnels, collect qualitative insights via surveys, conduct 1:1 interviews, run unmoderated user tests at scale, and more. Key features include rage/error/dead clicks detection, frustration signals, engagement zones, journey analysis, voice-of-customer feedback, and integrations with tools like Google Analytics, HubSpot, Shopify, and more. GDPR & CCPA compliant. Trusted by 1.3+ million websites in 180+ countries, including HubSpot, HelloFresh, Unbounce, 15Five, and others. Now evolving with deeper Contentsquare & Heap capabilities for smarter, faster experience optimization.
Pricing
Free / Observe
$0 /mo
Growth / Observe + Engage
$39 /mo
Pro / Scale
$99 /mo
Enterprise / Business
Custom
Contact sales
Use Cases
- Visualize user clicks, scrolls & rage clicks with heatmaps
- Watch full session replays to debug UX issues
- Identify drop-off points with funnels
- Collect feedback via on-site surveys & polls
- Run unmoderated user tests & 1:1 interviews
- Understand frustration signals & dead clicks
- Improve conversions & user experience at scale
- Combine behavioral data with voice-of-customer insights
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- Website
- hotjar.com
- Skill Level
- Intermediate
Categories
Tags
Integrations
- WordPress
- HubSpot
- Shopify
- Google Analytics
- Segment
- Amplitude
- Mixpanel
- Heap
- Contentsquare ecosystem
- Optimizely
- Many more via API