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Metricool

The All-in-One Social Media Tool for Agencies and Brands

Chatbots & Assistants Intermediate

About Metricool

Metricool is a comprehensive social media management and analytics platform designed for agencies, brands, creators, and marketers. It centralizes scheduling, analytics, inbox management, reporting, and campaign optimization across major networks including Instagram, TikTok, Facebook, Twitter/X, LinkedIn, YouTube, Pinterest, Google Business Profile, Threads, Bluesky, and more. Key features include an intuitive planner/calendar with best posting times, AI content assistant, auto-content lists, approval workflows, auto-publishing, centralized inbox for messages/comments, competitor analysis, hashtag tracker, performance reports (PDF/CSV export), Looker Studio integration, smart links, multi-channel analytics (reach, engagement, impressions, clicks), ad tracking, team collaboration with roles/permissions, white-label reports, and 80+ integrations (Canva, Adobe Express, Zapier, Google Drive, Make, etc.). Trusted by over 3.5 million professionals and agencies (Havas, Alexander McQueen, Adidas, 7-Eleven, AllExpress) for saving time, streamlining workflows, and delivering measurable results without switching tabs or overspending.

Pricing

Popular

Free

$0 /mo

Starter

$25 /mo

Advanced

$53 /mo

Custom / Enterprise

Custom

Contact sales

Use Cases

  • Multi-client social media management for agencies
  • Content planning & scheduling across platforms
  • Real-time social inbox & community management
  • Competitor benchmarking & hashtag tracking
  • Automated & AI-assisted content creation
  • Performance analytics & custom reporting
  • Ad campaign tracking & optimization
  • White-label client reporting
  • Team collaboration & approval workflows

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Quick Info

Website
metricool.com
Skill Level
Intermediate

Tags

agency-platform ai-assistant competitor-analytics content-planner hashtag-tracker metricool multi-network-management social-inbox social-media-tool white-label-reports

Integrations

  • Zapier
  • Facebook
  • Instagram
  • LinkedIn
  • YouTube
  • TikTok
  • Pinterest
  • Threads
  • Canva
  • Looker Studio
  • Google Business Profile
  • Adobe Express
  • Bluesky
  • Google Drive
  • Twitter/X
  • Make
  • 80+ native & third-party

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